Competitive Advantage Over Other Clubs: Many fitness facilities do not properly train their team. Health clubs and gyms that train and invest in their employees are also strengthening their own competitive position. A competitive advantage could mean the difference between success, survival or disappearance. New sales ideas and strategies learned from a proven health club training program givesa fitness facility, a strong advantage against other gyms at theteritory…even a slight advantage can make all the difference in that next membership sale.
Employee Satisfaction & Staff Retention: Everybody wants to feel good in their jobs. Health club training develops the abilities of the personnel and encourages them to use their natural talents and abilities in the operational process. This helps to establish better relationships with guests and members.
Confident Membership Sales Staff: Confidence is a must when it comes to health club sales. A confident membership sales rep feels good about what they do, speaks with authority about the fitness facilities services and products and transfers the same confidence to guests and members. This confidence is crucial in making membership sales and in getting guests and members to join in the GYM.
New Creative Ideas & Inspiration: Implementing the new ideas and strategies learned in health club trainings make selling memberships more exciting and simplifies the process. Working in fitness sales should be fun as well as providing an exciting daily challenge and opportunity. The idea is to create an atmosphere that allows a motivated person to act.
Motivated Membership Sales Team: Membership sales reps are always more motivated when they can see a positive outcome as a result of their actions. This combination of confidence and motivation is a very powerful mixture in any GYM situation
BOOSTER ! A GYM’steam that have the motivation and confidence in themselves will sign up new members who are not only satisfied members but members who will also refer totheir friends.
REMEMBER ! We all know that there is no better way of marketing a GYM than word of mouth advertising. We instinctively have more confidence in a fitness facility when it has been recommended bysomebody we know.
MASTER COACH : ‘’The only thing worse than training your team and having them leave….is NOT training your team and having them stay...’’